Go after boring companies / industries
Find conferences for businesses that have a ton of money and don’t know how to have fun
Small optimizations can make a huge impact
Where can I be the most impactful
Coaching retreats not as high priced as I want
Referral Engine - what niches will refer quick and fast once I prove myself
Plastic Surgeons - dominate the doctor scene
Popular in a niche
Who are the rich dudes that pay for stuff that don’t like to plan their own parties
This is a business expense for people - they spend mad bank. It’s not a life coach who is spending their life savings
Find an advantage by finding the people that NEED my medicine. Read the crowd.
Read the crowd
Find a niche (doctors) go to all of them and talk to them about events and ask them what kind of budget they have.
Talk to event planners at the hotel and ask them who’s spending the most money
People don’t want dope cars, they want cars that look normal.
Main speakers is most important to Neville (The Whale Theory)
Sharing the stage with Richard Branson / Elon Musk
Dope AF may not be the way conferences are supposed to be.
Give people what they expect, but 20% better
Go after the places with big reserves of cash and URGENCY
The boring places are the ones who PAY.