Also, that contest is genius. Do you know how he verified that people had actually bought the book to enter? (I apologize if you explained it and I missed it.) I’d love to know how he handled that aspect of it.

Thanks again!

Loved this article. I was thinking the other day about ways to help Keith achieve his goal, and your article came right to mind. The other guy who was massively successful when his book launched was Tim Ferriss. He too laid the groundwork for his launch well before it ever hit bookshelves, particularly by reaching out to influential niche bloggers. I know he and Ramit are pretty close, so it wouldn’t surprise me if he followed Tim’s advice pretty heavily in the runup to the book launch.

-Ryan

- Ramit has emailed to all his subscribers when the book was available for pre-order.
- After pre-ordered, Ramit emailed to them to join forum for more information.
- Ramit sent pdf file for first 5 chapters every week and also did live web chat on the forum about every chapters.
- Ramit asked to have a pic with the book. He also asked to have a video, if possible. Ppl did send out pics and uploaded video on YouTube.
- Ramit updated website few days before the actual release of the book.
- Ramit posted guest post on other Personal Finance blogs (Bargaineering, FMF, Get Rich Slowly etc) few days before the book launch.
- For his book, Ramit has asked other Personal Finance bloggers to write a few pages.
- Before the launch date, Ramit informed about the date and requested to post AMAZON review.
- Ramit posted excerpts from the book on his blog. He also gave to other Personal Finance bloggers and they posted it there too.
- On the launch date, Ramit did a live web chat, where he gave answers to various questions and also gave more information from the book.
- On the launch date, Ramit also offered so many giveaways to the buyers like free Kindles, five $1000 check, free softwares, free entrepreneur advice, five $100 gift certificates.
- On the launch date, Ramit also uploaded three full chapters on his blog. That’s the home run !! I have never seen anyone to do that on the book launch date!
- As other Personal Finance bloggers have written in Ramit’s book, they also did review on the launch day. Ramit also did marketing push over there. He talked to them before the launch date and so, other Personal Finance bloggers offered to give 1 hr of conversation between them and Ramit to the buyers.
- Ramit was live thruout the day on his blog and posted frequently on Twitter. As you said, Twitter was Ramit’s friend.
- Tim Ferris and other prominent ppl twit about him on the launch date. When you have more than 30,000 followers (Tim Ferris), this makes a huge impact! For an example, Tim Ferris’s twit about Neil Strauss’s new book ‘The Game’ made it Amazon #650 to #35 in 12 hours!
- Wait until Ramit does interviews on various media and a book

All above things make his book a brilliant success. As you said, Ramit Sethi is a case study. I am a follower to Ramit’s blog and have already read the book. He simply deserves this success. He has given so many good advices and posted great posts for last 5 yrs, he should have this success, no doubt about that! I like his book so much that I have decided to give this book to every teenagers I know. His book would be my default ‘Graduation Gift’ for students.

Keep blogging…

Pritesh

Keep blogging man cuz you have some awesome things to say.

- Jun